- Direct invitations to dealers and distributors of ceramics and sanitary ware in African & Arab countries.
- Direct invitations to government and private project owners in African and Arab countries.
- Direct invitations to construction and construction companies in African and Arab countries.
- Newspaper & magazine ads in African countries.
- Social media ads in African countries :  
• LinkedIn Ads.  
• Advertisements of major news sites for African countries.  
• Field visits to African and Arab countries to view the content of the exhibition.